Sonia Kashuk started her career as a makeup artist in the early ’80s and her work soon covered the pages of editorial spreads in “Vogue,” “Elle,” “Glamour,” and many other glossies. But it wasn’t until 1999, when Kashuk teamed up with Target to launch her own cosmetics line, that she hit the big time. And it’s not just the masses that love her products — most makeup artists rave about them even when compared to higher end brands. More bang for your buck? Definitely cool.

Click on the video to hear the correct pronunciation of the beauty product.