When it came time to name her company in 1994, celeb makeup artist Jeanine Lobell looked to the Italians. Meaning “to pen” or “to write,” Lobell focused on the word “stilare,” which eventually evolved into Stila. So what’s the connection between beauty and writing? According to Lobell, “every woman’s makeup should be as individual as her signature.” That’s definitely a philosophy we can get behind.

Click on the video to hear the correct pronunciation of the beauty product.