Apply a sparkly, blackish-grey shadow (try Hard Candy Kal-eye-descope in Bad Reputation, $6) onto your lids from lashes to creases and — here’s where we get all nutso — about 1/4-inch underneath your eyes. “Use a firm, flat brush to press the color on,” Stapleton says. Like, we mean press (don’t sweep), so the color looks as rich as possible.