No. 11: Lauren Conrad’s “The Lauren Conrad Collection”
Lauren Conrad started her fashion designer career on the reality show “The Hills” in 2007, and critics say it was over before it even began. Less than six months after debuting “The Lauren Conrad Collection,” the line was pulled from Los Angeles boutique Kitson’s racks because sales tanked so badly.
When the clothes were first shown on the runway, one critic said, “hardly anything was properly fitted, many of the dresses bunched in the back, and one model’s boobs were totally squeezing out of the top of her dress.” Once the line came out, customers agreed, saying the clothes were “plain, unflattering, and boring.” For the price ($225 for a plain tank dress?!), they expected better. The leggings were “paper-thin” and everything else was made of “cheap-looking fabric more befitting a Target line than anything you’d pay boutique prices [for],” says another reviewer.
The star just came out with her “Paper Crown” line in August of 2011. We’ll have to see if that one’s any better.